Europe’s Scented Candle Market is expected to grow 5.8% annually to USD 1.28 Billion by 2021 and USD 2.21 billion, respectively, by 2031.

These scented candles may also be organic and aromatic and contain several essential oils. Each of these oils has its unique effect and aids in combating mental and physical ailments.

Growing Demand:

Millennials don’t just want to improve the property, but they also want to add their own style and flair. Setting the tone for your home decor is an essential part of the role played by scented candles. The subtle colors in a scented candle add an extra touch to spaces and give them a unique charm. They create a cozy, warm environment within the house. A popular trend is to light candles at different heights to highlight particular features in the room. To add color and texture to the furniture, fresh flowers are popular. Candles can be used to decorate your home with beautiful candle holders.

Based on Distribution Channel, this market is divided into Convenience Stores, Hypermarkets &Supermarkets, and Online. The market is divided by-products into Container-based and Pillars. The market can also be segmented into Germany (the UK), France, Russia, Spain, and Italy (the Rest of Europe).

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Driving Factors:

The Growing Hospitality Sector Will Aid Growth

The COVID-19 pandemic decreased travel and leisure activities due to global lockdowns, but the hospitality industry anticipates positive growth. Tophotelnews predicts that 769 hotels in the U.S. will open by 2020. Hospitality sector growth is expected to be driven by factors like the ability to cover basic operational costs and the optimism that things will improve with the availability of vaccines. The global scented candle market is forecast to grow during the forecast period due to the growing hospitality sector.

Restraining Factors:

The article “The U.S. Hospitality Net Organisation “The U.S. During Pandemic Leads in Hotel Openings” states that the U.S. has opened 55.395 new hotels between March 2020 and September 2020. Shortly, Scented candle-making businesses will have long-term growth prospects due to the growing popularity of festival celebrations.

However, market growth is likely limited by the availability and affordability of alternative products like scented sticks and the new trend of electric aroma diffusers.

Market Key Trends:

People worldwide are becoming more conscious of the environmental impact of candles and are turning to eco-friendly options. There is also a significant increase in candles used for home decoration. These factors have led to significant sales opportunities for companies in the global scented candle market.

Many companies involved in the scented candle market invest extra time and effort to improve their products. To make homes more attractive, companies focus on releasing specialized scented candles for home furnishing. The market is seeing a noticeable rise in fruit-shaped candles for the living room and dining area. These new product developments are expected to help boost the growth of the global scented candle market over the next few years.

Internet penetration has made people more likely to shop online for scented candles. Online retail stores organize various events to boost sales. These factors have contributed to the rapid growth of global scented candle markets.

Recent development:

  • June 20, 2020 -Stonewall Kitchen LLC announces the acquisition of Village Candle, a parent company of Village Candle Inc. The company plans to launch a new collection for gentlemen that feature blends of leather, incense, honey, and juniper.

Key Market Players included in the report:

  • The Procter & Gamble Company
  • Reckitt Benckiser Group Plc (Air Wick)
  • The Estée Lauder Companies Inc. (Le Labo Fragrances & Jo Malone London)
  • Newell Brands Inc.
  • Lalique Group SA
  • Portmeirion Group Limited (Waxlyrical)
  • Diptyque Paris
  • Heaven Scent Incense Limited
  • Whax Holdings Ltd.
  • others

Key Market Segments:
Based on Wax Type

  • Synthetic Wax
  • Paraffin Wax
  • Plant-Based Wax
  • Animal Wax

Based on Product Type

  • Jar
  • Pillar
  • Tea Light
  • Floating Candles
  • Other Product Types

Based on Fragrance

  • Fruity
  • Floral
  • Exotic
  • Spicy and Sweet
  • Other Fragrances

Based on Distribution Channel

  • Online Platforms
  • Offline Stores

Based on Country

  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Spain
  • Sweden
  • Denmark
  • Rest of Europe


  • What is the entire market value of the Europe Scented Candles Market report?
  • In the market report, what is the projected period?
  • What will the Europe-Scented Candles Market be worth in 2031?
  • What base year was calculated in the Europe Scented Candles Market study?
  • What are the key industry leaders’ perspectives on the Scented Candles Market?

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